Best Alternative To Mailchimp: Top 10 Mailchimp Alternatives 2024

Looking for the best alternatives to Mailchimp in 2024 that offer more value and better features? Our latest blog post “Best Alternative To Mailchimp: Top 10 Mailchimp Alternatives in 2024” compares the leading competitors on pricing, key capabilities, deliverability and more.

Mailchimp has long been one of the most popular email marketing service, offering an easy-to-use service and a generous free tier. However, as many small businesses have grown and evolved, Mailchimp hasn’t always kept pace in terms of features or pricing.

If you’re looking for Mailchimp alternatives in 2024 that offer advanced automation, better deliverability, more integrations, more generous plans or just better value, you’ve come to the right place. Keep reading for the 10 best Mailchimp alternatives for small and growing businesses in 2024.

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Best Alternative To Mailchimp: Top 10 Mailchimp Alternatives 2024

Why Consider a Mailchimp Alternative in 2024?

Before jumping into the top Mailchimp competitors, you may be wondering why you’d want to switch from Mailchimp in the first place. Here are some of the most common reasons:

  • Pricing increases: As you grow your subscriber list, Mailchimp’s pricing starts to get expensive compared to competing tools. Their pricing also recently increased for many users.
  • Feature limitations: Mailchimp lacks more advanced features like dynamic content, advanced automations, AI copywriting, SMS marketing and more offered by competitors.
  • Deliverability issues: Some users struggle with below-average email deliverability with Mailchimp.
  • Lack of ecommerce features: For ecommerce stores, Mailchimp falls well short of the integrations and reporting of dedicated ecommerce email platforms.

If any of the above resonate, an alternative email service may be better suited for your needs in 2024 and beyond.

10 Best Mailchimp Alternatives For 2024

Based on features, capabilities, affordability and ease of use, these platforms represent the leading Mailchimp alternatives to consider in 2024:

1. Sendinblue – Best for Free Plan & Automation

Sendinblue is likely the closest match to Mailchimp in terms of ease of use, template designs and breadth of capabilities. But Sendinblue also offers far more robust features for the price in key areas.

The Standout Sendinblue Features:

  • Generous and capable free plan up to 300 contacts
  • Easy to use drag-and-drop email builder and designer
  • SMS marketing and Facebook chat integration
  • Automation with unlimited sequences
  • Excellent 24/7 live chat support

For the features offered, Sendinblue beats Mailchimp on pricing hands-down. It’s automation builder is also far more capable for creating complex workflows and lead nurturing sequences.

2. GetResponse – Best Alternative for Growing Businesses

GetResponse matches up very closely with Mailchimp’s core email marketing and automation capabilities, while offering higher sending limits, better deliverability and superior analytics in their base plan.

Top Benefits of Choosing GetResponse Over Mailchimp:

  • Higher deliverability – 99% inbox placement
  • More advanced analytics with real-time reports
  • Webinars integrated directly into platform
  • Generous 30-day free trial
  • Higher open & click rates claimed

GetResponse is specifically designed to scale with growing businesses while providing robust automation tools for complex sales and email marketing funnels. For rapidly scaling companies, it’s an excellent alternative.

Additionally, GetResponse offers a more user-friendly interface and easier-to-use automation workflow builder compared to Mailchimp. It also provides a wider range of features such as webinars, e-commerce tools, and CRM integrations, making it a more comprehensive marketing solution for businesses looking to streamline their processes.

In terms of pricing, GetResponse offers a more cost-effective solution for businesses with larger subscriber lists, as it has higher sending limits and additional features included in its base plan compared to Mailchimp.


Overall, GetResponse is a compelling choice for businesses looking for advanced email marketing and automation capabilities, superior deliverability, and a more comprehensive marketing platform. 

3. ConvertKit – Best For Creators & Course Sellers

ConvertKit differs from Mailchimp in focusing specifically on serving course creators, coaches, authors, YouTube stars and other digital subscription businesses.

What Makes ConvertKit Stand Out for Online Course Sellers:

  • Membership sites and courses integrated directly with email
  • Special automations and sequences for onboarding & retaining members
  • Marketing focused specifically to boost course and creator traffic
  • Built-in sales pages and funnels with advanced order forms
  • Popular with well-known online course sellers

For anyone selling online courses or subscriptions, ConvertKit offers the complete package for email, membership sites, and landing pages you won’t get with Mailchimp.

Additionally, ConvertKit’s pricing structure is based on the number of subscribers rather than the number of emails sent, making it more cost-effective for businesses with large audiences. This makes it a more attractive option for those with growing subscriber lists or businesses that anticipate rapid growth. 


Furthermore, ConvertKit’s user interface is designed with creators in mind, making it easier to create and manage email campaigns, landing pages, and automations. Mailchimp, on the other hand, is more generalized and may not offer the same level of specificity and customization that course creators and digital subscription businesses require.


Overall, ConvertKit stands out for its tailored features and marketing tools designed specifically for online course sellers, making it a more specialized and effective option compared to Mailchimp for this particular niche. 

4. MailerLite – Best Free Alternative

If you specifically want to move from Mailchimp’s free plan to a far more capable free alternative, MailerLite is a top pick in 2024.

Here’s What Makes MailerLite a Better Free Option Than Mailchimp:

  • Unlimited contacts and emails with free plan
  • More advanced automations in free version
  • Bettertemplates optimized for mobile
  • Easy to get started for beginners
  • Free email course and webinar tools

For very small businesses just starting out that want to keep costs at $0, MailerLite has the best free plan on the market in 2024. Additionally, MailerLite has a user-friendly interface and offers excellent customer support, making it an attractive option for those new to email marketing.

With more advanced automations and templates optimized for mobile, MailerLite can provide a more professional and polished look for your email campaigns, even on a limited budget. Plus, the ability to have unlimited contacts and emails with the free plan means you can scale your email marketing efforts without worrying about hitting any limitations.


Overall, MailerLite is a top contender for those looking to switch from Mailchimp’s free plan to a more robust free alternative in 2024. 

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5. Moosend – Best Email & Landing Page Builder

Moosend focuses heavily on its core email editor, templates and landing page builder. The editor provides unbeatable flexibility for building responsive emails.

Where Moosend Shines Compared to Mailchimp:

  • Easy drag and drop editor with tons of customization
  • Great looking templates optimized for mobile
  • Built-in landing page creator and forms
  • Generous free plan with basic automations
  • Very affordable growth pricing

For the ability to easily build beautiful, customized emails and landing pages all in one platform, Moosend is a compelling alternative depending on your needs. In addition, Moosend offers a generous free plan with basic automation features, making it a great option for small businesses and startups looking to get started with email marketing.

The affordability of their growth pricing also makes it a compelling option for businesses looking to scale their email marketing efforts without breaking the bank.


Overall, Moosend shines in its core features of email editing, templates, and landing page building, making it a strong alternative to Mailchimp for businesses looking for a user-friendly, affordable option for their email marketing needs. 

6. Omnisend

For ecommerce brands, Omnisend integrates far more robustly with stores and offers better segmentation compared with Mailchimp.

Why Online Stores Should Consider Omnisend:

  • Better segmentation for targeted campaigns like abandoned cart or VIP promotions
  • Real-time order tracking and customer behavior automation triggers
  • Store coupon creation and tracking with pixel-perfect reporting
  • Integrates with all major ecommerce platforms
  • 14-day free trial

Omnisend still offers a solid general email marketing platform. But where it really shines is with its ecommerce-focused feature set unmatched by Mailchimp. With Omnisend, online stores can create highly targeted and personalized campaigns based on customer behavior, purchase history, and demographics. This level of segmentation allows for more effective and relevant messaging, leading to higher engagement and conversion rates.


Additionally, Omnisend offers real-time tracking of orders and customer behavior, allowing for automated triggers based on specific actions. This means that stores can send timely and relevant messaging to customers, such as abandoned cart reminders or VIP promotions.


Furthermore, Omnisend allows for easy creation and tracking of store coupons, with detailed reporting on their performance. This level of insight helps stores understand the effectiveness of their promotions and adjust their strategies as needed.

Moreover, Omnisend integrates seamlessly with all major ecommerce platforms, making it easy for online stores to leverage its powerful features regardless of their preferred platform.
Finally, Omnisend offers a 14-day free trial, allowing online stores to test out its features and see the benefits for themselves before making a commitment.


Overall, Omnisend’s robust ecommerce-focused features make it a compelling choice for online stores looking to take their email marketing to the next level. With better segmentation, real-time tracking, and seamless integration with ecommerce platforms, Omnisend stands out as the superior option for online retailers compared to Mailchimp. 

7. Mailjet

Mailjet mirrors the email capabilities of Mailchimp quite closely, while adding on more affordable scalability into the millions of emails.

Key Mailjet Advantages Over Mailchimp:

  • Better deliverability results claimed
  • More generous free tier with 200 contacts
  • Lower cost to send bulk emails at scale
  • Advanced segmentation and behavioral automations
  • 14-day free trial

Mailjet, along with Sendinblue, probably come closest to directly replacing Mailchimp’s core features at better value. Well-worth considering for any type of email marketing needs.

Overall, Mailjet offers better deliverability results compared to Mailchimp, a more generous free tier, lower cost to send bulk emails at scale, advanced segmentation and behavioral automations, and a 14-day free trial.

It is a viable alternative to Mailchimp, especially for those with a need for affordable scalability into the millions of emails. Additionally, Mailjet, along with Sendinblue, may be considered as direct replacements for Mailchimp’s core features at better value, making it a worthy option for any type of email marketing needs. 

8. Mailerite

Rounding out the core email options, Mailerite almost matches the free generosity of Sendinblue while offering more advanced features like free email courses to convert subscribers.

Where Mailerite Beats Mailchimp:

  • Free version with unlimited contacts and basic automations
  • Built-in tools for creating email courses
  • Easy lead capture forms and landing pages
  • Great getting started guide for beginners
  • Live chat support on all plans

Like Sendinblue, Mailerlite was built from the ground up more recently with automation and conversion built-in throughout the platform. Everything from email to landing pages works seamlessly together.

In addition, Mailerite’s free version allows for unlimited contacts and basic automations, making it a strong competitor to Mailchimp’s free offering. The built-in tools for creating email courses and easy lead capture forms and landing pages also set Mailerite apart from its competitors.


Furthermore, Mailerite provides a great getting started guide for beginners, as well as live chat support on all plans. This level of customer support can be invaluable for those who may be new to email marketing or automation.

Overall, Mailerite offers a combination of free generosity and advanced features that make it a strong contender in the email marketing space. Its seamless integration of email and landing pages, along with its focus on automation and conversion, make it a compelling option for businesses in need of a comprehensive email marketing solution. 

9. ActiveCampaign

ActiveCampaign differentiates itself from Mailchimp and the other providers with a more advanced automation engine and a specific focus on supporting marketing automation for small businesses.

Standout ActiveCampaign Features:

  • Very powerful visual automations and segmentation
  • CRM and marketing automation functionality included
  • Specifically built for online marketers
  • Site tracking for customized visitor experiences
  • 14-day free trial

Compared to Mailchimp, ActiveCampaign provides far more advanced lead scoring, lifecycle marketing and automation features developed specifically for digital agencies and marketing teams.

ActiveCampaign also offers more robust CRM capabilities, allowing users to track deals, manage contacts, and automate sales processes. Additionally, ActiveCampaign’s site tracking functionality allows for more personalized and targeted communications with website visitors.


Overall, ActiveCampaign is designed to provide a more comprehensive and sophisticated marketing automation solution for small businesses, digital agencies, and marketing teams, while Mailchimp may be better suited for simpler email marketing needs. 

10. AWeber

Last but not least, AWeber deserves a mention as it’s considered one of the early pioneers in email marketing along with Mailchimp.

Key Reasons to Choose AWeber Over Mailchimp:

  • Very polishedworkflows and automation
  • Established provider with over 20+ years focused specifically on email
  • Popular with many top internet marketers
  • Over 750 pre-designed template options to choose from
  • Generous 30-day trial

AWeber tends to attract entrepreneurs and course creators who want a polished, proven email platform focused specifically on email with automation that converts.

Additionally, AWeber is known for its excellent customer support and helpful resources for all levels of email marketing experience. They also offer a wide range of integrations with other tools and platforms, making it easy to connect and streamline your marketing efforts.


Overall, AWeber is a solid choice for those who prioritize polished automation, established expertise, and a wide range of template options in their email marketing platform. With a generous 30-day trial, it’s definitely worth considering for anyone looking to take their email marketing to the next level. 

5 Key Questions to Ask As You Evaluate Mailchimp Alternatives

As you explore options beyond Mailchimp, keep these key considerations in mind while comparing your options:

  • How generous is their free plan? What limits apply?
  • What email, landing page and automation features come standard?
  • How affordable are they as you scale up contacts and emails?
  • What kind of deliverability and inbox placement do they guarantee?
  • Do they offer phone, chat or email support options?

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Conclusion – Are You Ready to Switch From Mailchimp?

If you feel like you’ve outgrown Mailchimp’s limitations or want more value for the money, the platforms highlighted above all have generous free plans to test out.

These modern Mailchimp alternatives often provide far better value, conversion and support for growing businesses in key areas:

  • Advanced email editing and analytics
  • SMS and multi-channel marketing
  • Automation with sophisticated triggers
  • Better deliverability and inbox placement
  • Integrations with other marketing & sales tools
  • Dedicated support to immediately fix issues

Before you switch, link up your analytics and determine where Mailchimp may be letting you down on opens, clicks or conversions. Establish some key metrics so you can accurately compare alternatives.

Migrating or exporting your lists is usually a simple process with most tools as well.

We hope this guide has helped narrow down the 10 great Mailchimp alternatives based on critical business needs in segmentation, automation and scalability. All platforms listed have some form of free trial as well to experience first-hand before committing.

If you have any other questions as you evaluate options, don’t hesitate to reach out. We’re happy to offer personalized suggestions based on your specific use case. Here’s to more email success in 2024 and beyond!

Thanks for reading my article on “Best Alternative To Mailchimp: Top 10 Mailchimp Alternatives 2024“, hope it will help!

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