Looking to expand your Instagram presence and get more followers? Our new blog post – “Get More Instagram Followers: Top Instagram Growth Strategies That Work” breaks down 12 proven tactics to grow your Instagram account.
Want more followers on Instagram but aren’t sure how to grow your account? With over 1 billion monthly active users, Instagram is one of the best platforms to reach new audiences and grow your brand awareness. But getting followers takes time and effort. In this comprehensive guide, we break down the most effective Instagram growth strategies to organically grow your following, engagement, and overall presence on Instagram.
When trying to grow on Instagram, one of the most important metrics is your instagram engagement rate. This measures how well your content resonates with your existing followers. The higher your engagement rate, the more Instagram is likely to show your posts to new users. So optimizing your content and activity to drive more likes and comments is crucial for growth.
Here are the top 12 proven Instagram growth strategies to get more Instagram followers:
Optimize Your Instagram Profile
Your profile serves as the homepage for your account that gives visitors their first impression. An optimized Instagram profile makes it more likely for new users to follow you. Here are key profile elements to focus on:
- Profile photo – Use a high-quality, recognizable profile photo relevant to your brand.
- Bio – Include a short, clear description of your brand and value proposition. Use relevant keywords.
- Call-to-Actions – Add clicks like “Shop Now” or “Sign Up” to drive users to take action.
- Contact Info – Add ways for users to contact you directly from your profile like email or phone.
Spend time crafting a compelling profile that portrays your brand accurately to capture more followers scrolling through Instagram.
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Post Valuable and Engaging Content
Consistency and quality are key when it comes to content on Instagram. To grow your account, you need to actively post content that resonates with your target audience on instagram.
Focus on posting content that provides value to your audience instead of overly promotional content. Valuable content can take many forms from inspirational quotes to behind-the-scenes footage to user-generated content.
Make sure you have a consistent content creation strategy and posting cadence, such as posting once per day. This trains followers to expect new content from you regularly.
And don’t forget to use relevant hashtags and captions to increase the discoverability of your posts and encourage engagement!
Leverage Instagram Stories & Reels
In addition to Instagram posts, having an Instagram Stories and Reels strategy is critical for growth in 2023.
Instagram Stories have 500 million daily active users while Reels see 30% of all time spent on Instagram. Both formats appear higher in instagram feeds and can help expose your content to new audiences.
Post daily Instagram Stories showcasing your products, behind-the-scenes content, user-generated content, etc. Instagram Reels also allow you to take advantage of current trends and themes by creating fun, short-form video content.
Having an intentional Instagram Stories and Reels strategy along with standard posts gives followers even more ways to engage with your brand.
Go Live on Instagram
Broadcasting live video on Instagram is an interactive way to engage directly with your audience in real time. Going live allows followers to get to know you on a personal level through a raw, authentic experience.
Some ideas for live content include:
- Product launches or announcements
- Behind-the-scenes tours
- Q&As or interviews
- Tutorials or how-tos
Promote your live broadcast ahead of time via Stories and feed posts. This helps drive more viewers. Then continue promoting it after the live video ends because it remains visible in your feed for followers to replay.
Use Paid Instagram Ads
While organic Instagram growth takes significant time and effort, putting some budget behind Instagram ads can accelerate your results.
Some of the Instagram ad formats include:
- Photo ads
- Video ads
- Carousel ads
- Stories ads
You can target ads ultra-specifically based on demographics, behaviors, interests, and more. Test different audiences, creative, and placements to see what resonates best with a goal of driving efficient follower growth.
Instagram advertising takes some trial and error but can be well worth the investment if done correctly.
Optimize Hashtags and Location Tagging
Hashtags and location tagging help increase the visibility and reach of your Instagram content. But simply adding a few random hashtags isn’t enough.
Do hashtag and location research to find which ones are most relevant to your content and audience. The goal is to use a targeted mix of popular hashtags and niche hashtags.
When it comes to locations, tag your posts strategically with your actual location as well compatible location hubs. For example, a restaurant would want to tag both their city as well as #foodie, #restaurant, etc.
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Cross-Promote with Other Channels
Leverage your other social media channels like Facebook, TikTok, Twitter, Pinterest and even your email subscriber list to promote your Instagram content and drive new followers.
Share Instagram posts natively into your Facebook and Twitter feeds. Repurpose Instagram Reels for TikTok. And promote Instagram content broadly through email, website banners, etc. to increase awareness.
This cross-channel promotion strategy takes advantage of all marketing resources available to expose new audiences to your Instagram and gain more followers.
Engage With Your Audience and Influencers
Growing an organic community on Instagram requires engaging consistently with both your existing audience and influencers/industry peers.
Reply to commenters, ask questions, and start conversations from your account. Also actively like and thoughtfully comment on content from followers and other accounts you want to connect with.
Strive for genuine engagement through comments that provide value by making connections, giving your perspective, asking thoughtful questions, or starting meaningful conversations.
Partner With Micro-Influencers
Micro-influencers are Instagram users with typically 1K to 100K very targeted, niche followers. Partnering with relevant micro-influencers through collaborations, shoutouts, takeovers and other methods can help expose your brand.
Choose micro-influencers strategically based on audience overlap and engagement rates vs pure follower count. Negotiate promotional packages and agree to performance metrics like likes, comments, follows, or clicks ahead of time so both parties understand expectations.
Executed well, micro-influencer marketing provides access to an engaged, relevant audience to boost awareness and credibility for your brand.
Run Instagram Contests & Giveaways
Contests and giveaways incentivize your audience to engage with your Instagram account for a chance to win prizes. The incentive nature of contests sparks real excitement and buzz.
Some giveaway ideas include:
- User-generated photo challenge
- Product giveaways
- Sweepstakes
Promote contests on your Instagram page and other channels to maximize entries. Make sure to have clear rules, use tracking tools to collect entries, and choose winners fairly.
Use Instagram Insights to Analyze Performance
Instagram Insights provides data on your followers and content performance. Use Instagram analytics to see what content resonates best with your audience. Figure out your best times to post when followers are most active. Spot engagement trends to optimize your approach.
Consistently analyzing Instagram Insights allows you to create and schedule content strategically based on what gets results. Let data guide your Instagram content strategy for efficiency.
Have a Strong Visual Brand Identity
Tapping into powerful visual branding boosts the quality and consistency of your Instagram presence.
Some visual identity elements to define include:
- Color palette – Choose consistent colors that represent your brand
- Editing style – Apply certain filters, editing techniques, etc. to photos
- Graphic design elements – Use logos, icons, etc. to maintain consistency
Having set visual brand guidelines makes your Instagram content instantly recognizable. It also makes it easier for followers to know content comes from you before even checking the username.
Conclusion – Growing Instagram Followers Takes Time But Pays Off
Gaining more engaged Instagram followers does require significant effort. But by sticking to an effective Instagram growth strategy, you can steadily grow your account, reach new audiences and move the needle for your brand over time.
The key Instagram growth strategies covered in this guide include:
- Optimizing your Instagram profile
- Posting valuable and engaging content consistently
- Leveraging Instagram Stories, Reels and live video
- Running Instagram ads
- Strategically using hashtags and locations
- Cross-promoting your Instagram content
- Engaging genuinely with your audience
- Partnering with relevant micro-influencers
- Using contests and giveaways
- Analyzing Instagram Insights to inform your strategy
- Establishing a strong visual brand identity
Which strategy are you most excited to test on your Instagram first? Let me know in the comments!
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FAQ:
Q: What is the best time to post on Instagram for more followers and engagement?
A: The best time to post on Instagram varies depending on your audience and niche. Use Instagram Insights to determine when your followers are most active and engaging with your content. Typically the best Instagram post times are early mornings, lunch hours, and evenings once work hours end.
Q: How often should I post on Instagram to see growth?
A: Posting consistently is key for Instagram growth. Posting 1-2 times per day tends to work well. This provides new content for existing followers while also helping expose your posts to new users. Just ensure you have the resources to maintain high-quality original content.
Q: How do I make my Instagram content more discoverable?
A: Optimizing your Instagram content with relevant hashtags and locations are key for discovery. Conduct hashtag research to find popular and niche tags that fit your content and audience. Also be diligent about tagging locations associated with your posts. Additionally, crafting content optimized for Instagram Stories and Reels can help increase reach.
Q: What’s better – buying Instagram followers or growing organically?
A: Buying followers leads to fake vanity metrics that harm your account. It’s far better to grow your Instagram following organically for true, engaged followers. This does take significant effort but pays dividends long-term for your brand presence. Focus on valuable content, engagement, and thorough audience targeting.
Q: How can I engage my Instagram audience to spark conversations?
A: Post questions in captions to prompt discussion. Proactively reply to commenters with thoughtful, personalized responses. Ask for opinions on products, content ideas, etc. to involve your audience. Share interesting user photos/videos. Run contests for user submissions. Go live and interact in real-time.
Q: What Instagram marketing strategy tips do you have?
A: Have a consistent posting strategy for content optimized for Instagram posts, Stories and Reels. Leverage insights about your audience and performance to inform decisions. Experiment with strategic Instagram advertising to complement organic efforts. Partner with relevant micro-influencers in your niche for promotions. And actively engage with your community daily.
Let me know if you have any other Instagram-related questions!
Thanks for reading my article on “Get More Instagram Followers: Top Instagram Growth Strategies That Work“, hope it will help!